LIV Golf is definitely making waves, and Scott O’Neil’s bold claim about it being the only place to watch the best players outside the majors is classic CEO bravado. The numbers from Adelaide were impressive, but one strong event doesn’t necessarily mean LIV has overtaken the PGA Tour. The real test will be sustaining that momentum globally and proving that the competition level is consistently elite.
The ongoing merger talks add another layer of intrigue. If a deal is struck and the top players from both tours reunite, then this whole debate might become irrelevant. Until then, LIV’s claim to being the premier non-major golf destination remains up for debate.
What’s your take? Do you think LIV is truly reshaping professional golf, or is it still just a disruptor trying to find its place?