Formula 1

Having top players in a league doesn’t automatically guarantee success, as seen with LIV Golf. Despite having star golfers like Bryson DeChambeau, Jon Rahm, and Phil Mickelson, LIV has struggled to maintain strong viewership, which is crucial for the long-term sustainability and growth of any sports league. In contrast, the LPGA Tour has found success by engaging its audience with a mix of top talent and effective outreach. Stars like Nelly Korda, Charley Hull, and Paige Spiranac have helped increase the league’s visibility and popularity. Former LPGA Commissioner Mollie Marcoux emphasized that viewership success is not solely dependent on individual stars like Korda, but also requires a collective effort. She pointed out that everyone involved, from the players to the staff, board members, and partners, must align to drive the tour forward. While individual players’ efforts, such as Korda’s great performances, are crucial, the broader collaboration across the league is essential to achieve growth. The LPGA Tour has seen significant improvements in viewership, with the 2024 season marking the best year for the league. A notable example is the Chevron Championship, where Korda’s win attracted 1.9 million viewers on NBC. Social media plays a vital role too, with players like Paige Spiranac using their platforms to boost the league’s visibility. Marcoux’s statement reflects the reality that while star players contribute significantly, teamwork and collective alignment are equally important for success. This balance has helped the LPGA Tour thrive, turning it into a fan favorite on weekends.