Cristiano Ronaldo has unveiled his latest project, AVA, signaling his continued ambition both on and off the pitch. The 39-year-old football icon, currently playing for Al Nassr, introduced AVA as a venture designed to leverage his athletic expertise to aid recovery and performance improvement for others. This initiative focuses on products aimed at enhancing recovery and preventing pain, catering to athletes and fitness enthusiasts alike.
Ronaldo’s announcement on Twitter described AVA as a culmination of his experience as a top-level athlete, with the tagline, “Products to take you further.” The accompanying website has already launched, offering various recovery-related items for purchase. The project announcement was teased earlier through Ronaldo’s Instagram, where he formed his fingers into an “A,” prompting cryptic reactions from figures like Alejandro Garnacho and David de Gea.
Image: Twitter/@Cristiano
This venture follows Ronaldo’s recent milestones, including the rapid success of his new YouTube channel, which garnered a record-breaking 10 million subscribers in just one day. His content has featured collaborations with football legends and YouTube stars like Bruno Fernandes, Rio Ferdinand, and MrBeast. Additionally, Ronaldo has partnered with WHOOP, a cutting-edge wearable technology platform that monitors sleep and recovery.
On the field, Ronaldo continues to shine in the Saudi Pro League, scoring 10 goals in 12 matches this season. While speculation about his retirement looms as he approaches 40, Ronaldo remains non-committal, emphasizing his love for the game and desire to keep playing as long as he feels motivated.
With AVA, Ronaldo once again proves his ability to innovate and remain relevant across multiple domains, cementing his status as not just a football legend but a global brand and entrepreneur.