Rolex’s Latest Power Move: Sinner & Gauff Join Federer in 2025 Campaign
Rolex doesn’t just hand out ambassadorships to anyone. The Swiss luxury watchmaker, synonymous with precision, excellence, and legacy, carefully selects elite athletes who embody those values. That’s why the inclusion of Jannik Sinner and Coco Gauff in their 2025 campaign alongside Roger Federer is a statement move—one that solidifies their place among the sport’s greatest figures.
Sinner & Gauff: The New Faces of Rolex
The latest teaser from Rolex’s official Instagram confirms that American No. 1 Gauff and Italian trailblazer Sinner will headline the 2025 Rolex catalog edition, marking their first collaboration with Federer under the brand’s banner.
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Federer, a 20-time Grand Slam champion, has been with Rolex since 2001, representing the gold standard in tennis and sports marketing. Now, with Gauff and Sinner joining him, Rolex is not just betting on the present but also securing its future with two of tennis’s brightest stars.
With the official launch set for February 25, 2025, fans can expect a star-studded campaign that blends elegance, legacy, and next-gen dominance.
A Tale of Two Seasons: Gauff’s Struggles & Sinner’s Suspension
While their Rolex partnership is a career milestone, their 2025 seasons tell very different stories:
Coco Gauff: The World No. 3 started strong with a quarterfinal finish at the Australian Open but struggled in the Middle East, losing early in Doha and Dubai.
Jannik Sinner: The World No. 1 successfully defended his Australian Open title, but his three-month doping suspension has overshadowed his success.
Sinner’s Doping Saga: A Blot on His Legacy or a Hurdle to Overcome?
Sinner’s suspension stems from testing positive for clostebol, a banned anabolic steroid, back in March 2024. Initially, the International Tennis Integrity Agency (ITIA) ruled it as no fault or negligence, allowing him to compete and win the US Open, ATP Finals, and Australian Open.
However, WADA appealed the decision, seeking a 1-2 year ban. To avoid a prolonged battle, Sinner accepted a three-month suspension, which conveniently keeps him out only until May 4, ensuring he’s back in time for the French Open.
The ruling has sparked controversy, with Nick Kyrgios and Novak Djokovic questioning the fairness of the process. Critics argue that a No. 1 player getting such a short suspension raises credibility issues.
Is Sinner Still a Worthy Rolex Ambassador?
With the doping saga hanging over him, some question whether Sinner still deserves a Rolex ambassadorship. But the Swiss brand has stood by him, signaling that they believe in his talent and character.
Will Sinner’s legacy be tarnished, or will he use this setback as motivation? With the French Open and Wimbledon still on the horizon, he’ll have a chance to rewrite the narrative.
Final Thought: Rolex’s Statement Move
Pairing Sinner and Gauff with Federer is a calculated move that blends past greatness, present dominance, and future potential. But with Sinner’s suspension looming, will Rolex’s bold gamble pay off, or will his controversy overshadow the campaign?
What’s your take—should Sinner still be a Rolex ambassador, or does his doping case tarnish his status?