Alabama’s 2024 season was a disaster, with Kalen DeBoer struggling to navigate the post-Saban transition. But one bright spot was freshman wide receiver Ryan Williams, who not only thrived on the field but also capitalized on his growing brand. His breakout performance against Georgia doubled his NIL valuation, and he recently secured a unique sponsorship deal with nail polish brand Sally Hansen.
Instead of a traditional 18th birthday celebration, Williams marked the occasion by signing a lucrative NIL agreement, boosting his valuation to $2.3 million. Known for painting his nails before games—a tradition he started with his younger sister—Williams has turned this personal habit into a branding opportunity, much like Duke’s Jared McCain, who landed a similar deal last year.
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Williams’ freshman season was electric. In a standout game against Georgia, he racked up 177 yards and a touchdown on six receptions, helping him finish the year with 48 catches, 865 yards, and eight touchdowns. His viral 75-yard touchdown against the Bulldogs—complete with a mid-air spin—captivated 12 million viewers and skyrocketed his NIL worth.
Beyond the Sally Hansen deal, Williams has secured major endorsements with brands like Uber Eats, Hollister, Nintendo, and Epic Games. His partnership with Epic Games, confirmed via an Instagram reel, further solidifies his growing influence in the NIL space.
As he enters his next season under Kalen DeBoer, Williams continues to establish himself as more than just a rising football star—he’s a brand-savvy athlete shaping his own path both on and off the field.