Article:
Jimmer Fredette’s NBA career was filled with high expectations, but he never quite lived up to the promise that made him a household name during his BYU days. The 10th overall pick of the 2011 NBA Draft found himself jumping from team to team, averaging less than 20 minutes per game. But despite limited playtime, Fredette’s earnings were anything but small. His financial success tells a story of how smart marketing, fan engagement, and savvy contracts turned his brief NBA career into a multi-million-dollar payday.
Fredette’s impact wasn’t just on the court—it was in the stands. The “Jimmermania” wave that followed his Sacramento Kings debut led to a 540% spike in jersey sales, making him one of the most marketable players of his time. With rookie-scale contracts and veteran-minimum deals, Fredette found a way to leverage his popularity, earning over $9 million during his NBA tenure. While his playing career may not have followed the path of superstardom, his financial success is proof that sometimes, the real victory lies off the court.