Cristiano Ronaldo is taking his winning mentality from the pitch to the big screen.
In a stunning move that’s shaking up both the sports and film industries, the global football icon has officially launched a new movie studio — UR Marv — in partnership with acclaimed British filmmaker Matthew Vaughn, the creative mind behind hits like Kingsman, X-Men: First Class, and Kick-Ass.
The joint venture aims to produce high-energy action films with international appeal, blending Vaughn’s signature fast-paced storytelling with Ronaldo’s global brand power.
“I’ve always loved movies, especially action films,” Ronaldo said at the launch event in Lisbon. “This is a new challenge for me — and you know how much I love challenges.”
Vaughn described the partnership as “unlike anything the industry has seen,” noting that UR Marv plans to roll out its first feature by late 2026. Sources hint that the debut film will involve high-speed chases, international espionage, and — of course — a cameo by Ronaldo himself.
With over 600 million followers on Instagram and a legacy cemented in sports history, Ronaldo’s move into entertainment seems like a natural evolution of his global empire. Hollywood, meet CR7.