Phil Mickelson has always been known for his unpredictability on the golf course, a trait that was as true in the early 2000s as it is today. In one memorable commercial, Ford tapped into Mickelson’s quirky persona by asking what he might do next. The scene cuts to Mickelson sharing a stage with country singer Toby Keith, where the two engage in a playful musical moment.
In a fun twist on Keith’s hit song “Who’s Your Daddy?”, Mickelson changes the lyrics, singing “Who’s Your Caddy?” instead. This leads to a humorous exchange between the two about whether it should be “Daddy” or “Caddy,” before the focus shifts to showcasing the 2004 Ford Expedition’s exciting power-fold third row. As Keith loads Mickelson’s golf clubs into the vehicle, Mickelson calls Keith “Caddy,” setting the stage for Keith’s perfect punchline: “It’s Daddy to you, brother.”
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The ad brings nostalgia for a time when commercials were more engaging and entertaining. Today, many people skip ads, but if they were as clever and enjoyable as this one, there would be more interest in what companies have to offer. In fact, this commercial has even sparked a search for the 2004 Ford Expedition with its power-fold third row, and the desire to experience the same style Mickelson and Keith had over 20 years ago.
The commercial also stirs up a longing for both golf and Toby Keith’s music, reminding viewers of the perfect blend between the two, thanks to his iconic “Big Dog Daddy”song.