That article paints a vivid and honestly disappointing picture of what was supposed to be a huge revival moment for track and field. Michael Johnson’s Grand Slam Track was meant to change the narrative—to bring back the spotlight, the crowds, the hype. But the near-empty stadium in Jamaica, of all places, raises some tough questions.
Here’s a breakdown of why things may have flopped in Kingston:
1. Marketing Disconnect:
Social media had buzz, sure—but did it actually reach the core Jamaican audience? Promos on X (formerly Twitter) don’t always convert to local excitement, especially if most of the reach is U.S.-centric.
I was definitely expecting a much bigger crowd for this Kingston leg of the Grand Slam Track. Not sure why there aren’t many people on the stadium.
— Fentuo Tahiru Fentuo (@Fentuo_) April 4, 2025
2. Ticket Pricing vs. Local Reality:
While $10 might seem like a steal in the U.S., that might still be too much without solid on-ground promotions, incentives, or transportation deals. Plus, many locals might’ve assumed the stadium would be full and didn’t bother.
3. “Long Sprint?” Really?
Rebranding events might sound clever in a boardroom, but to track purists and Jamaican fans who cherish tradition, calling the 200m a “long sprint” can come off as gimmicky. That disconnect in language may have diluted the authenticity.
4. Timing & Competition:
Was the event competing with local festivals, school championships, or even weather issues? Poor planning can derail even the best lineups.
5. No Jamaican Star Power in Key Races:
Jamaican fans turn up for their own. No Bolt. No Shelly-Ann. No Elaine. And while Oblique Seville and Ackeem Blake were scheduled, the spotlight seemed heavily on U.S. athletes like Gabby Thomas and Sydney McLaughlin-Levrone.
6. Trust Needs Time:
Michael Johnson’s vision might be strong, but fans need time to believe in it. One event won’t flip decades of underfunding and underpromotion. But empty stands make it harder to build that momentum.
The Verdict?
The sport isn’t losing its charm—it’s losing its connection to the people. That’s fixable, but Grand Slam Track needs to listen more, market smarter, and bring the sport back to the fans, not just to the feeds.
Would you say Jamaica deserved better for a debut? Or is this just part of growing pains in trying to shake up a long-stagnant sport?