A wave of frustration has swept through a club’s fanbase following a major decision by one of its co-owners and his management group. Supporters have expressed outrage over plans to relocate season ticket holders in certain sections of the stadium to make space for a new VIP dugout club.
The British billionaire, who secured a 27.7% stake in the club a year ago, has faced numerous criticisms for various decisions made under his leadership. His management team has implemented widespread cost-cutting measures, including staff layoffs, reductions in employee benefits, and significant financial cuts to ambassadorial roles. Notably, a legendary former manager’s multi-million-dollar ambassadorial salary was terminated.
Additionally, the club opted to retain its head coach over the summer before making an early-season managerial change, appointing a new head coach. More recently, a five percent increase in season ticket prices was announced, a decrease from the originally proposed twenty percent hike.
However, the decision to displace some long-time season ticket holders for premium seating has sparked backlash, with many describing it as heartless. An email sent to affected fans informed them that a section near the dugouts would be converted into hospitality seating. The club acknowledged the disruption and promised to relocate displaced fans to other available season ticket sections.
Some long-time supporters, who have occupied their seats for decades, voiced their disappointment, calling the move disgraceful. One fan, who had sat behind the dugout for 34 years, lamented the forced relocation, while another, seated in the same spot for 40 years, was particularly outraged after being offered an executive club seat with dining for a staggering £15,120—far exceeding the previous cost of under £500 with concessions.
The decision has particularly affected older supporters, with some over 66 now expected to pay up to £350 more for their season tickets due to the elimination of their 50% discount. One elderly fan stated that their season ticket price had jumped from £475 to nearly £850, accusing the management of prioritizing premium sales over loyal pensioner supporters.
The club’s handling of financial matters has also come under scrutiny, with a former chief scout criticizing the management for publicly calling out players as “overpaid.” He argued that such comments violate fundamental principles of the club, damaging relationships with current players. He emphasized that while concerns about wages might exist internally, publicly criticizing those still playing for the team undermines their commitment and morale.
This latest controversy adds to the growing tensions between the club’s new leadership and its passionate fanbase, with many long-time supporters feeling marginalized in favor of financial gain.