Aneesah Morrow: The Rising Star of Women’s College Basketball and a Marketing Powerhouse
Some athletes gradually build their reputation, but Aneesah Morrow has been a force since the moment she stepped onto the court. Whether it’s her dominant performances in the paint or her ability to secure high-profile NIL (Name, Image, and Likeness) deals, the LSU forward is proving that she is more than just a top-tier player—she’s a rising brand in women’s basketball.
A Standout Talent and a Marketable Star
After transferring from DePaul University to LSU, Morrow has continued to establish herself as one of the top forwards in college basketball. Her game seamlessly blends strength and finesse, making her a formidable presence on the court. Off the court, she has successfully capitalized on her growing popularity by signing lucrative sponsorship deals. This dual success makes her one of the most marketable athletes in the NCAA.
But just how much is she worth? And how did she rise to prominence so quickly?
Aneesah Morrow’s NIL Deals in 2025
With the landscape of college basketball evolving, athletes are focusing not only on their performance on the court but also on leveraging their brand value. Morrow is a prime example of this new era. According to On3, she has secured a variety of high-profile NIL deals that have significantly boosted her financial worth.
Her endorsements include major brands such as Saturday House, Saie, Amazon Prime, and Wilson Basketball. Additionally, she has partnerships with Crossover Culture, Gordon McKernan Injury Attorneys, Caktus AI, and Playa Society. Since her move to LSU in 2023, the number of brands interested in collaborating with her has increased.
While the exact financial terms of these deals remain undisclosed, Morrow’s growing influence in the sport suggests that her NIL valuation is on a steep upward trajectory. Playing under the guidance of LSU’s head coach Kim Mulkey—known for developing elite talent—combined with the university’s massive fan following, enhances her earning potential even further.
High School Career and Early Dominance
Aneesah Morrow attended Simeon Career Academy in Chicago, Illinois, where she became the face of the school’s girls’ basketball program. Simeon has produced top-tier athletes like Derrick Rose and Jabari Parker, but Morrow’s impact on the girls’ team was unprecedented.
In 2020, she led Simeon Career Academy to its first-ever city championship, solidifying her status as a rising star. During her senior season, she averaged 23 points, 12.1 rebounds, and 3.6 assists per game. She also surpassed 1,000 career points in high school, earning recognition as the No. 1 recruit in Illinois and ranking 20th nationally by MaxPreps. Additionally, Prospects Nation ranked her among the top 50 players in the country.
Her dominance in high school earned her a scholarship to DePaul University, where she continued to shine before transferring to LSU in 2023 to further elevate her game.
What Is Aneesah Morrow’s Net Worth and Salary?
As a collegiate athlete, Morrow’s official net worth and salary remain undisclosed due to NCAA regulations. However, given her numerous NIL deals, she is expected to be among the highest-earning athletes in women’s college basketball.
Her growing social media presence—particularly her 115,000 followers on Instagram—has also played a crucial role in attracting major brands. With her continued success on the court and in the business world, she is projected to secure even larger endorsement deals, overseas contracts, and a lucrative WNBA contract when she turns professional in 2025.
A Future Beyond College Basketball
Aneesah Morrow is not just making headlines for her performances—she’s building a legacy that extends beyond the sport. With NIL deals rapidly increasing and her game reaching new heights, the question remains: How much will she be worth when she enters the professional ranks?
Her future is incredibly bright, both as a basketball star and as a marketable figure in the sports industry. Whether it’s through her dominance on the court or her expanding brand off it, Morrow is undoubtedly one of the most exciting names in women’s college basketball today.