Jon Rahm and Callaway: A Bold Partnership That’s Dividing Golf Fans
When a top golfer switches equipment, it always makes waves — but Jon Rahm’s latest move is making tsunamis. Rahm’s LIV Golf team, Legion XIII, has officially partnered with Callaway Golf, marking the first major equipment deal in LIV Golf’s short history. The multi-year agreement, estimated at around $10 million annually, includes clubs, balls, apparel, and even a prominent Callaway logo on Rahm’s hat.
Rahm, who’s used Callaway gear for his biggest PGA Tour wins — including the 2021 U.S. Open and 2023 Masters — called the deal a “tremendous boost” for his team’s competitive chances.
Fan Backlash: PGA Loyalists Aren’t Happy
Vamos!! https://t.co/GCUpARaGOr
— Jon Rahm Rodriguez (@JonRahmOfficial) March 5, 2025
Despite the business upside, the announcement triggered fierce backlash from fans, especially those still bitter about Rahm’s jump to the Saudi-backed LIV Golf in 2023. Comments ranged from calling him a “Saudi sellout” to directly blaming him for helping divide professional golf. Others mocked LIV’s credibility, with sarcastic remarks about no brands ever wanting to partner with the controversial league — until now.
A Shift in Golf’s Power Dynamics?
The partnership could indicate major brands warming up to LIV Golf, despite its polarizing image. But is this just Callaway sticking with Rahm no matter where he plays? Either way, Rahm and Callaway are now at the center of golf’s ongoing civil war between the PGA Tour and LIV Golf.