Coco Gauff Joins Rolex’s Elite Ambassador Lineup for 2025
Coco Gauff has officially been unveiled as part of Rolex’s prestigious 2025 ambassadorship program, joining tennis legends like Roger Federer, Iga Świątek, and Jannik Sinner. The announcement was made on February 25, 2025, through a stunning Instagram video showcasing the star-studded Rolex Family.
The caption read:
“With their unwavering determination and exceptional achievements, they inspire the world. Members of the Rolex Family dare to chase the impossible, to overcome every challenge on the journey to excellence. REACH FOR THE CROWN.”
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Gauff quickly shared the post on her own Instagram stories, proudly celebrating the moment with her fans. This milestone adds to her growing legacy, as Gauff has been associated with Rolex since 2019, when she became a Rolex Testimonee at just 15 years old.
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A Legacy Building Partnership
Gauff’s relationship with Rolex deepened in 2023, the year she captured her first Grand Slam title at the US Open, defeating Aryna Sabalenka. After her victory, Gauff famously removed her sweatband and proudly wore her Rolex Oyster Perpetual Ref. 116000, marking the occasion with the Swiss brand’s iconic crown on her wrist.
Ahead of the 2024 Australian Open, Rolex released a special statement from Gauff, in which she reflected on her journey and future goals:
“I had dreamt of winning a Grand Slam, and the moment was even better than I could have ever imagined. For sure, my goal next year is to win another, and to represent Rolex and women’s tennis at the same time is a huge honor. I’m always looking forward to the next challenge.”
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Rolex Headquarters Visit and Special Recognition
In 2024, Gauff made her first-ever trip to Switzerland to attend the Watches and Wonders event, where she also visited Rolex’s headquarters in Geneva. During her visit, she got a behind-the-scenes look at Rolex’s intricate watchmaking process — an experience she later called “amazing.”
She shared her excitement on Instagram, writing:
“Thank you @Rolex for having me! I had an amazing time visiting Switzerland for the first time and learning about the impressive watchmaking process. As always, I am happy to be a part of the family.”
A particularly emotional moment came when she saw her photo displayed alongside Roger Federer’s at Rolex HQ — a sign of how far she’s come and the bright future ahead.
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Coco’s Place Among Legends
With her talent, grace, and drive, Gauff is not just a rising star — she’s already standing shoulder to shoulder with some of the greatest athletes to ever wear the Rolex crown. Her journey from teenage phenom to Grand Slam champion and global ambassador is a testament to her precision, excellence, and determination — values perfectly aligned with the Swiss watchmaker.