Recently, ESPN College GameDay host Kirk Herbstreit expressed his concerns about certain aspects of college football, particularly the NIL (Name, Image, and Likeness) structure. Herbstreit criticized the current “pay-for-play” approach and called for significant changes. Amidst this conversation, Marcus Freeman’s Notre Dame football program garnered attention for its unique NIL approach, which stands apart from many other college football programs. Notre Dame quarterback Riley Leonard recently shed light on the program’s distinctive methods, revealing the impactful ways it supports its players.
NIL’s Dominance in College Football
In today’s college football landscape, NIL has become a significant driving force. Programs like Deion Sanders’ Colorado Buffaloes exemplify this trend, with Sanders’ son, Shedeur Sanders, leading the NIL valuation rankings at an impressive $6.5 million. The Buffaloes also benefit from their recent affiliation with the Big 12 conference. In contrast, Marcus Freeman’s Notre Dame operates as an independent program, without the backing of any conference. Despite these challenges, Notre Dame has carved out its own path in the NIL space.
In 2022, Notre Dame football alumnus Brady Quinn launched the Friends of the University of Notre Dame (FUND), a nonprofit NIL collective aimed at supporting the school’s athletes. However, legal complexities have forced Freeman and his team to revisit and refine their NIL approach. Nevertheless, the program’s efforts deserve recognition for their emphasis on financial education and personal growth.
A Focus on Financial Literacy
Ahead of Notre Dame’s highly anticipated matchup against the Ohio State Buckeyes, Riley Leonard spoke about his experiences with the program’s NIL initiatives during an interview with WBNS 10TV. Leonard acknowledged the criticism NIL often faces but emphasized how Notre Dame’s approach sets a positive example. One standout aspect is the program’s focus on financial literacy. Notre Dame provides players with classes led by a professor who educates them on managing their finances, including understanding taxes.
Leonard highlighted how this education benefits not only the players but also their families. He revealed that many players use their NIL earnings to help their families attend games, something that was often financially out of reach in the past. This compassionate use of NIL funds showcases the program’s commitment to supporting players and their loved ones.
Leonard’s Role in Notre Dame’s NIL Success
As Notre Dame prepares for the National Championship, Riley Leonard has become a key figure in both the team’s performance and its NIL success. With an NIL valuation of $1.6 million, Leonard ranks ahead of Ohio State’s quarterback Will Howard, who holds a valuation of $1.4 million. Leonard’s partnerships with major brands like Rhoback, EA Sports, Great Clips, and Gillette have further elevated his profile.
On the field, Leonard has delivered impressive performances, including a 247-for-372 season for 2,606 yards. In the pivotal game that secured Notre Dame’s spot in the championship, he completed 15 of 23 passes for 223 yards, one touchdown, and two interceptions. While his statistics and NIL valuation are notable, Leonard’s leadership and selflessness truly stand out. He has promised to use his success to support his teammates, embodying the values of service and humility that Freeman’s program emphasizes.
Notre Dame’s Impactful NIL Philosophy
Freeman’s approach to NIL prioritizes the holistic development of his players, blending financial education with opportunities to give back to their families and teammates. This philosophy aligns with Leonard’s own values, as he strives to be a “servant leader” who uplifts those around him.
While programs like Colorado may dominate the NIL conversation with their financial clout, Notre Dame’s focus on fostering responsibility and community may signal a different future for college football. As the Fighting Irish prepare for the National Championship, their unique NIL strategy offers a refreshing perspective on how to balance success with integrity.