The 2025 golf season is kicking off with exciting events and new partnerships that promise to make it a thrilling time for fans. Among these developments, Bryson DeChambeau has made headlines by partnering with Reebok, marking the brand’s return to the golf scene. Reebok will not only sponsor DeChambeau but also his LIV Golf team, Crushers GC.
On December 13, 2024, the partnership was officially announced, with both Reebok and DeChambeau expressing their enthusiasm. Reebok celebrated the collaboration with a promotional video featuring DeChambeau hitting tee shots through cardboard, captioned: “Reebok x Bryson DeChambeau x Crushers GC. To tee off the official relaunch of Reebok Golf, we are excited to welcome Major Champion, @brysondechambeau and his LIV Golf team @crushers_gc to the brand. This is just the beginning.”
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DeChambeau, in a statement to Golf Monthly, said, “I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit.”
Reebok’s Comeback and DeChambeau’s Debut
DeChambeau debuted Reebok’s apparel and yet-to-be-released golf shoes at “The Showdown.” While Reebok’s products garnered attention, the reaction from fans was mixed, with many criticizing the shoe designs. In a post showcasing various players’ shoes, including those of Scottie Scheffler, Rory McIlroy, and Brooks Koepka (all wearing Nike), DeChambeau’s Reebok shoes stood out—but not in the way Reebok might have hoped.
Fans’ Reactions: Support and Criticism
Fans voiced their disappointment over the shoe designs, with comments like, “No thank you! They are so missing the boat with these designs,” and, “Is Reebok’s design team just a dusty 90-year-old man?” Others targeted DeChambeau’s fashion sense, stating, “Bryson got no drip😂😫.” Some fans defended the brand, calling it a “tough opening act for Reebok,” while others were less forgiving, dismissing the shoes outright as “trash.”
One recurring critique was the size of the Reebok logo, with some suggesting, “Just make the logo smaller, I don’t care if you want people to recognize it.” The feedback suggests that while the partnership has potential, Reebok might need to reconsider its designs to appeal to modern golf fans.
A New Chapter for Reebok
Despite the backlash, the partnership represents a significant opportunity for Reebok to re-establish itself in golf. DeChambeau’s global visibility and Reebok’s commitment to expanding the sport’s reach could make this collaboration a success—provided the brand adapts to the expectations of today’s consumers.
What do you think about Bryson DeChambeau’s partnership with Reebok? Is it a bold move or a fashion misstep? Share your perspective!