The golf community is mourning the sudden and tragic loss of Dan Baker, the PGA of America’s Director of New Business Development. The PGA of America shared the heartbreaking news on its official Instagram account, expressing deep sorrow over the loss of their “longtime colleague and dear friend.” Dan Baker, a highly respected figure in the golf industry, passed away at the age of 58 following a car accident in Jupiter, Florida, on Friday. He was reportedly returning home after attending the opening round of the Grant Thornton Invitational in Naples when the accident occurred.
Baker’s impact on the golf world spans nearly two decades. Over his 17-year tenure with the PGA of America, he played significant roles in major events such as the Walker Cup, Ryder Cup, Greater Hartford Open, and the PGA Merchandise Show. Most recently, he contributed to the promotion of Happy Gilmore 2, helping to generate buzz around the highly anticipated sequel. The PGA of America described Baker as “one of a kind,” highlighting his unwavering dedication, passion, and sense of humor, which left a lasting mark on both the organization and the broader golf industry.
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Before joining the PGA of America, Baker built a successful career in event management and player representation. He oversaw prestigious tournaments such as the 1997 Walker Cup at Quaker Ridge Golf Club and served as tournament director for the 1999 Ryder Cup at The Country Club in Brookline, Massachusetts. From 1999 to 2005, Baker was the tournament director of the Travelers Championship, a prominent PGA Tour event in Hartford, Connecticut. His expertise and leadership in managing these events earned him widespread recognition within the golf community.
In addition to tournaments, Baker played a key role in organizing the annual PGA Merchandise Show in Orlando, one of golf’s most prominent industry events. His final show in January 2024 was a resounding success, marking the highest attendance in 20 years. Marc Simon, vice president of PGA Golf Exhibitions, praised Baker’s contributions, noting that he poured his “heart and soul” into the show. Simon remembered him as a dynamic storyteller who brought warmth, fun, and humor to every interaction.
Baker’s lifelong passion for golf began during his childhood in Newtown, Connecticut, where he caddied at Rock Ridge Country Club at just 10 years old. He later attended Wake Forest University, where he pursued a degree in Economics. Although he aspired to play for the university’s elite golf team, he humorously admitted that the competition was too fierce. After graduating in 1988, Baker spent time playing on mini-tours before working as an assistant golf professional at renowned clubs such as Old Town Club in North Carolina, Ridgewood Country Club in Connecticut, and Boca Grove Country Club in Florida.
Baker was widely admired for his ability to connect with people across all levels of the sport. Colleagues and friends remember him as someone who could “light up a room” and make anyone feel valued, whether it was a business partner, professional golfer, or a young player. His contributions extended beyond the professional circuit, as he was instrumental in promoting Happy Gilmore 2, adding credibility and excitement to the film within both golf and entertainment communities.
The news of his passing has deeply impacted the golf world, with friends, colleagues, and fans sharing their condolences and memories. Tributes poured in, with many expressing their shock and grief over the sudden loss. Messages such as “Sincere condolences to his family & friends. May he rest in peace” and “Prayers to all of Dan’s family and friends” reflect the profound sense of loss felt throughout the community.
Baker’s family has expressed gratitude for the overwhelming outpouring of support, noting that his life had touched so many people. Remembered as a devoted husband, father, son, and brother, Baker’s legacy will live on through his significant contributions to golf and the countless relationships he nurtured throughout his career.
His untimely passing serves as a reminder of life’s unpredictability. Baker had spent his final day celebrating the collaborative efforts of the PGA Tour and LPGA Tour, only for tragedy to strike hours later. His death leaves a void in the golf community, but his legacy as a dedicated professional, mentor, and storyteller will continue to inspire future generations.