After months of anticipation, the TGL—a new golf league founded by Tiger Woods and Rory McIlroy—is set to launch in January 2025. The league promises an innovative format, with all events played digitally in a team-based competition. While TGL has garnered significant attention due to the involvement of major golf icons, marketing remains a key focus as players actively promote the league.
Atlanta Drive GC Takes the Spotlight
Recently, the Atlanta Drive GC team, featuring Justin Thomas, Patrick Cantlay, Billy Horschel, and Lucas Glover, stepped into the promotional spotlight. Lucas Glover showcased his skills at SoFi Stadium, executing a smooth shot as part of the campaign. The team’s official X (formerly Twitter) account shared a video of the moment, captioned: “Lucas Glover making it look easy.” The SoFi Stadium will also host the TGL tournaments, which adds to the promotional efforts.
Mixed Reactions from Fans
However, the promotion faced backlash from fans, with many drawing comparisons between TGL and LIV Golf. LIV Golf, launched in 2022, operates with 13 teams of four players each, competing in a series of tournaments culminating in individual and team championships. Fans noted similarities in the branding and team dynamics of TGL, with one remarking, “Are they even using the same font as LIV for the names on screen?”
The TGL format differs in that it will be played indoors in a custom-built Palm Beach arena. Players will compete on a virtual course, with fans witnessing the action projected on a 3,000-square-foot screen. Despite this fresh approach, critics have dismissed it as gimmicky, with one fan mocking, “Golf purists criticized LIV for ruining the game, but at least they play outdoors on real courses. This looks like a farce.”
A New Era or Just Another Rival?
Some fans believe TGL is merely mimicking LIV Golf, while others appreciate its attempt to innovate. LIV Golf’s approach, while controversial due to its Saudi backing, relies on flashy marketing and star players, but it has faced criticism for limited media reach and fragmented storytelling. A comparison to LIV’s strategy prompted one fan to comment: “This feels like LIV’s media strategy all over again, and that’s not a compliment.”
The Debate Continues
TGL’s ambitious venture into virtual golf has sparked debate in the golfing community. While some see it as a step forward for the sport, others remain skeptical about its format and authenticity. As the January 7 launch date approaches, the success of TGL will depend on how well it engages fans and distinguishes itself from its competitors.
What’s your take on TGL? Is it a bold new direction for golf or just
another imitation?