Formula 1 has evolved into a global phenomenon, with its drivers becoming some of the most recognizable figures in sports. The sport’s popularity has soared, with 6.1 million fans attending the 22 races last year, an increase from 5.7 million the previous season. Central to this growth is the star power of drivers like Lewis Hamilton, who graced the cover of the GQ Global Creativity Awards earlier this year.
F1 Drivers: The New Global Icons
From the constant attention of paparazzi to the deafening cheers of fans at race circuits, F1 drivers are now celebrated as global icons. According to NASCAR insider Conor Daly, the drivers’ celebrity status has reached unprecedented heights, redefining modern motorsport.
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While Netflix’s Drive to Survive series has undeniably contributed to the sport’s rising popularity by giving fans an intimate look into the lives of drivers, other factors also play a significant role. The drivers themselves have become larger-than-life figures, often rivaling the sport’s appeal.
Lewis Hamilton: A Living Legend
Among the current roster of drivers, Lewis Hamilton stands out as arguably the most popular. With 105 race victories, his achievements on the track are unparalleled. Beyond racing, Hamilton’s Afro-Grenadian heritage resonates with a diverse global audience, adding to his widespread appeal. His partnerships with iconic brands like Puma, Tommy Hilfiger, and Police have further cemented his celebrity status, making him a timeless figure in the world of sports and beyond.
NASCAR’s Conor Daly described the magnetic allure of F1 drivers: “I have never seen people be as famous as Formula One drivers. The reaction to the drivers at the track is extraordinary. It’s like witnessing the peak fame of the Backstreet Boys or Britney Spears in the ‘90s, but on a global stage.”
Carlos Sainz Jr.: Building on a Legacy
Another driver enjoying a meteoric rise in popularity is Ferrari’s Carlos Sainz Jr. As the son of rally legend Carlos Sainz Sr., he carries a rich legacy that endears him to fans. With four Grand Prix victories over ten seasons, Sainz Jr. combines charm, talent, and approachability, making him a fan favorite. Daly shared a personal anecdote about a private moment with Sainz, emphasizing the driver’s down-to-earth nature despite his fame.
Max Verstappen: Dominance Redefined
Max Verstappen is another name that has become synonymous with success in Formula 1. As the son of former driver Jos Verstappen, Max has solidified his place in the sport with relentless dominance. He claimed 15 wins in 2022 and an astonishing 19 in 2023. Having already secured the championship in Las Vegas, Verstappen clinched his 9th win of the 2024 season in Qatar and aims to match Hamilton’s win record at Abu Dhabi, where he seeks his fifth career victory.
Hamilton’s Farewell to Mercedes
As Lewis Hamilton prepares for his transition to Ferrari in 2025, the Abu Dhabi Grand Prix will mark his final race with Mercedes, ending a partnership that began in 2013. Despite recent frustrations and a disappointing performance in Qatar, where he finished 12th after a false start and a puncture, Hamilton is determined to leave Mercedes on a high note.
Reflecting on his journey with the team, Hamilton stated, “It’s not how you fall; it’s how you get back up. I’ll give it my best shot next week.” Fans around the world eagerly anticipate his farewell, hoping for a fitting end to a partnership that delivered seven world championships and countless memories.
A New Era of Fame
Formula 1 drivers have transcended the sport, becoming global superstars whose fame rivals that of Hollywood celebrities. With a growing fan base, increased media presence, and iconic performances, these athletes are reshaping the cultural landscape of motorsport, proving that the track is just one stage in their larger-than-life journey.