Simone Biles has once again demonstrated her unparalleled market value by securing the top spot as the most commercially valuable athlete in the world. With an outstanding score of 96.16 out of 100, she outpaced global superstars such as Lionel Messi and Vinicius Junior, solidifying her legacy as a dominant force in sports marketing.
Vinicius Junior, the rising Brazilian football star, claimed second place with a notable score of 91.52, while football legend Lionel Messi slipped to fifth place, scoring 89.67. This marks a significant shift in the commercial landscape, highlighting the growing prominence of female athletes like Biles in an area once dominated by male sports figures.
Joining the ranks of these top athletes is Caitlin Clark, who made her debut in fourth place with an impressive score of 90.26. Her rise reflects the increasing recognition of women in sports, challenging traditional male-dominated narratives.
The 2024 rankings exhibit a balanced representation between genders, with 28 male and 22 female athletes featured. This gender balance underscores the growing acknowledgment of female athletes’ commercial value in the global market.
These rankings are based on a thorough evaluation of brand strength, market potential, and the economic impact of each athlete. As the sports sponsorship industry is expected to reach $102 billion by 2030, brands are eager to align themselves with athletes who can enhance their market presence. This year’s rankings highlight the importance of athletes’ commercial value, and Biles continues to redefine what it means to be a leading figure in this space.
In the top ten list of most marketable athletes in 2024, Biles leads the way, followed by Vinicius Junior, LeBron James, Caitlin Clark, and Lionel Messi. Other athletes in the top ranks include Rebeca Andrade, Kylian Mbappe, Ilona Maher, Cristiano Ronaldo, and Katie Ledecky.
Simone Biles – 96,16/100
Vinicius Junior – 91,52/100
LeBron James – 91,26/100
Caitlin Clark – 90,26/100
Lionel Messi – 89,67/100
Rebeca Andrade – 86,19/100
Kylian Mbappe – 85,63/100
Ilona Maher – 84,60/100
Cristiano Ronaldo – 84,31/100
Katie Ledecky – 84,27/100
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